What Sproutsocial shipped in 2026

How to batch 30 days of Instagram content in one day

Sprout Social published a guide on Instagram content batching, a workflow to plan, create, and schedule a month’s worth of Instagram posts in a single day. The post outlines a step-by-step process, le…

How to batch a month of TikTok content in one day

Sprout Social published a step-by-step guide on batching a month of TikTok content in a single day, emphasizing efficiency for small teams. The workflow includes scripting, production, editing, and sc…

Canva for small business Instagram: create a feed that builds trust

Sprout Social introduced a Canva integration to simplify Instagram content workflows for small businesses. The integration allows direct import of Canva-designed assets into Sprout’s publishing tools,…

29 Sprout Social features you might not know about

Sprout Social introduced Trellis, an AI agent that transforms social data into strategic insights, and added Reddit integration for moderated subreddits. New features include AI Assist for content cre…

How influencer follower count affects audience expectations

Sprout Social’s Q2 2026 Pulse Survey reveals only 17% of social users consider follower count when following influencers, prioritizing content substance instead. The analysis distinguishes mainstream …

Social media for real estate: How to build a strategy that scales

Sprout Social published a guide on building scalable social media strategies for real estate agencies, emphasizing centralized content calendars, approval workflows, unified inboxes, and social listen…

How to build a brand newsroom

Sprout Social launched a brand newsroom in early 2026 to create timely, data-driven content for social and other channels, growing its Substack to 1,800 followers and driving 8,000 engagements. The in…

Why brands need a unified social and media intelligence strategy

Sprout Social argues brands must unify social media and traditional media intelligence to track brand narratives across fragmented channels like TikTok, Reddit, and AI-generated content. The shift fro…

How to predict market shifts with social data and audience intelligence

Sprout Social’s 2026 Social Intelligence Report reveals 86% of organizations miss opportunities due to poor use of consumer insights, with 67% expecting social intelligence to surpass traditional mark…

A tactical guide to social media comments and responses

Sprout Social highlights the growing role of social media comments as a real-time customer experience channel, with 30% of consumers (43% Gen Z) increasing text-based social media consumption for auth…

How to build a cross-network brand monitoring strategy on social

Sprout Social argues that real-time social media has replaced traditional news cycles and urges brands to adopt cross-network brand monitoring to track mentions across platforms like TikTok, X, Linked…

How to use Instagram analytics to grow your small business

Sprout Social published a guide emphasizing that small businesses should focus on actionable Instagram metrics like saves, shares, and clicks over vanity metrics like likes and follower counts. The ar…

YouTube shorts vs long-form content: How to find the right content mix

YouTube’s Shorts and long-form content serve distinct purposes: Shorts prioritize quick, viral distribution via swipeable feeds and replay rates, while long-form videos focus on deep storytelling, wat…

What is predictive media intelligence?

Sprout Social introduces predictive media intelligence as a tool to forecast how social and news stories will develop before they peak, using AI models like sentiment analysis, time series forecasting…

19 best social media AI tools to transform your social media strategy

Sprout Social’s blog post outlines how AI is reshaping social media marketing through automation, content creation, ad optimization, and customer care. It emphasizes AI’s role in real-time data analys…

Pricing change detected for Sproutsocial

Pricing updated for Sproutsocial: - Standard: promotion changed — Try Sprout free for 30 days - Professional: promotion changed — Try Sprout free for 30 days - Advanced: promotion changed — Try Sprout…

Pricing updated for Sproutsocial: - Plan features or structure changed

How Sprout Social approaches social intelligence

How to pay influencers: Complete guide for 2026

Sprout Social released a comprehensive guide outlining influencer payment models (flat fees, commissions, gifting, retainers) and best practices for managing payouts, tax compliance, and audit trails.…

Australian social media trends: The 2026 trust-shift

Australian consumers are shifting away from algorithmic feeds toward human-vetted communities, forcing brands to prioritize trust over reach. The article outlines five trends—platform disconnect, AI p…