Here's what we've been building

TLD variants used to slip past us: track a brand on .com, add it again via .co.uk, and you'd have two half-tracked copies of the same company. New competitors are now checked against the registrable root and the brand name before creation, and the duplicates that already existed have been merged with their history intact.

While we were in there: adding a competitor where discovery finds nothing now says so honestly, keeps at least one source, and falls back to watching the homepage rather than leaving the card dark.

An AI answer you can't verify is just a rumor with good grammar. Assistant answers now carry numbered citations, and every response ends with a Sources list: the exact signals it drew from, with type and age, one click from the evidence.

If a fact has no signal behind it, it doesn't get a number. That's the point.

The assistant grew up this month. It can now actually change things for you: add sources to a quiet competitor, adjust keyword filters when your feed gets noisy, build your company profile through a short interview, and suggest competitors worth tracking. You confirm, it does.

The plays got a rework too. Weekly Review, Pricing Watch, Signal Triage, and Competitor Deep-Dive each run quietly and hand you one outcome card at the end, instead of narrating every step.

And it has a calmer home: press Cmd+I anywhere, pick a play or just ask.

If you work in Claude Desktop (or any MCP client), Spyingbee is now properly there. Your briefs, battlecards, and teardowns are browsable as resources, so you can pull them into any conversation.

We also added prompt recipes: weekly review, competitor deep-dive, and pricing check. One click and Claude runs the analysis against your real data.

The tool count is up to 38, covering signals, competitors, sources, assignments, and more. Connect it from Settings, under Connected apps.

Assigning a signal used to be a silent act. The assignee found out whenever they next wandered into the app, which could be never.

Now it closes the loop. You can attach a note explaining why you're assigning it. The assignee gets a Slack DM (or an email if Slack isn't connected) plus a notification in their inbox. And when they resolve it, you hear back.

Small feature, but it's the difference between "I flagged it" and "we handled it".

You could share briefs and battlecards by email, but sometimes you just want the link to paste where your team actually talks. Now you can. Small thing, asked for often, done.

Honestly, making you generate battlecards one by one was busywork we should have automated ages ago. Fixed: Pro workspaces get up to 5 generated automatically, Team gets 12, starting the moment you upgrade.

And when fresh ones land, the dashboard tells you. Nothing arrives silently anymore.

Your competitors use tools like this one. They see your pricing changes, your launches, your blog posts. Now you see the same thing. "My Company" has two tabs: Updates, your own timeline as the outside world sees it, and Benchmark, a capability grid with your column pinned and marked "You", so the gaps are impossible to miss.

Don't worry: your own news stays out of your competitor feed and briefs. It only lives here.

You know that doc someone on the team spends two days writing before a pricing meeting? That's a teardown, and Spyingbee writes it now. Pick a competitor and you get the breakdown: how they price, how they pitch themselves, where their experience falls apart. Every claim points back to the source it came from.

Each one gets a share link, so you can drop it straight into a Slack thread or a deck review. Nobody needs an account to read it.

New workspaces get their first one during onboarding. We'd rather show you than explain it.

Watching competitors is only half the job. The hard part is deciding what to do next. So every important signal now comes with a "Your Move": a concrete play, written for your company, based on your profile and your gaps. Not "consider monitoring the situation" advice. An actual move, with the signals it's built on cited right there so you can judge it yourself.

If you're on Pro or Team, you don't even have to ask. Every day we look at the critical signals you haven't dealt with yet and draft the move for you. They show up in your weekly brief too, on web, email and Slack.

This page now groups everything we shipped by month, with a one-line summary at the top of each — like "2 updates — 2 improved".

It's easier to take in a month of progress at once, instead of scrolling a long list of single dates.

Same updates, just easier to read.

Adding a competitor by domain now fills in a real description of the company right away, so a new entry never shows up blank or doubled.

Under the hood, typed domains are checked before we ever fetch them — your company search can't be pointed at internal addresses.

Less guesswork when you start tracking, and a tidier list from the first second.

Every competitor now has a keyword filter. Add the terms you care about — a product line, a feature, a market — and only signals that match reach your feed and briefs.

We suggest keywords from each competitor's own brands and feeds, show a live preview of what gets through, and let you mute the rest with a denylist.

It's per-team, so your filters never touch anyone else's view.

Tracking a mega-brand used to mean drowning in everything its parent company shipped. Now a product subdomain — aws.amazon.com, cloud.google.com — is its own competitor, anchored to that product.

If you already track a broad brand, we suggest the specific product to switch to. One click redirects the noise.

Your feed gets the product you actually compete with, not the whole conglomerate.

Topics now show the shape of the market.

Open one and you get a capability matrix: competitors as rows, what they ship as columns, with a maturity badge so you can tell announcements from real shipping. The gap report lines that up against your own product and shows where they're ahead.

Setup is one line. Type a topic title, we suggest the rest.

Adding a competitor used to mean knowing their exact brand name. Now you just paste their domain.

Type acme.com and we resolve it to the right company. The empty state on a fresh team also got clearer about what to do next.

You've been able to track competitors. Now you can track ideas.

Set up a topic ("AI agents", "freemium pricing", "EU expansion") and Spyingbee pulls every relevant signal from your competitors into one feed. Old signals get matched in, new ones land as they come.

Use it for product areas, pricing pivots, GTM angles.

Briefs, signals, and topics now have a Share button that sends the whole thing (formatted as a real email, not a link) to whoever you want.

The recipient doesn't need a Spyingbee account. They open their inbox and the content's right there. Sent on behalf of your team, so they know who it's from.

Good for kicking competitive intel up to your exec team. Or sending a topic gap report to product without making them sign in to read it.

Notification prefs are now per-team. If you're in multiple, each has its own settings. The settings page got tightened too: digest, welcome, and re-engage emails are controlled together instead of three separate toggles.

Marketing emails (welcome, re-engage, first-signal nudges) now max out at 2 per rolling 7 days. You'll never get four emails in a week from us.

The part of Spyingbee that watches your competitors got quieter and smarter. More sources to pull from, better filters on what counts as a real signal, and self-recovery when a source breaks.

Less junk in your feed. Fewer red badges on your dashboard.

See what's happening across your competitive landscape in one place.

• Industry analysis. An AI-generated summary of what your competitors have been up to. Shows the key takeaway up front, with the full analysis behind "Read more." You can regenerate it anytime from the card header.

• Trend clusters. Signals grouped into patterns. Click any row to see the actual signals behind it, which companies are involved, and whether the trend is rising, declining, or flat. Each trend links out to the filtered signals page if you want the full list.

• Activity matrix. A heatmap of who's doing what. Competitors on one axis, signal types on the other. Click any cell to jump straight to those signals. Zero-activity rows and columns are hidden so it stays compact.

The whole page runs off your existing signal data. Pick a time range at the top - 7 days, 30 days, 90 days, or everything.

So we had already a Slack App, but it wasn't enough.

So now, your Spyingbee bot understands natural language. DM it or @mention it in any channel — it runs the same AI agent that powers the dashboard, with full access to your signals, competitors, battlecards, and briefs.

What it can do

• Answer questions — "What did Stripe ship last week?" or "How does Linear compare to Jira?"
• Read URLs — Share a link and the bot fetches the content, cross-references with your signals, and gives competitive context
• Thread context — Reply in a thread and the bot reads the full conversation before answering
• Conversation memory — It remembers previous messages in DMs for follow-up questions

Interactive signal cards

• Rate — Thumbs up/down to train signal quality
• Share — Push a signal to your team channel with one click
• Mute — Stop getting DM alerts for a specific competitor

Battlecard regeneration

Stale battlecards? Hit the "Regenerate" button directly from the Slack notification — no need to open the dashboard.

Plan limits enforced

All Slack AI interactions respect your plan's monthly limits. Free plans see clear upgrade prompts when they hit the cap.

You're looking at it. We added a changelog so you can keep up with what's changing in Spyingbee.

The megaphone icon in the header lights up when there's something new. Click it for a quick preview, or come here for the full list.

Settings used to be a mess of tabs. Now there's a sidebar on the left with every section listed out: General, Members, Billing, Security, Slack, Webhooks.

No more hunting around. Click what you need, you're there.

Every competitor page now has a Generate Battlecard button. It pulls from your signals to build a competitive breakdown:

• What they've been up to lately
• Where they're strong and where they're not
• How they stack up against you

Want to pass it along to sales or your exec team? Hit Share to grab a public link. You can turn it off anytime.