What Sproutsocial shipped in May 2026

How to measure and communicate the value of social media

Sprout Social argues that social media’s value now lies in real-time audience and competitive intelligence, not just brand awareness. The article urges marketers to link social wins to broader busines…

The economy is reshaping influencer storytelling

Sprout Social highlights a shift in influencer marketing toward budget-focused, relatable content as economic pressures reshape consumer behavior. Brands like Aldi, Dollar Tree, and Eye Buy Direct are…

How to start selling with YouTube Shopping and turn viewers into customers

YouTube Shopping, an e-commerce affiliate program, now enables over 500,000 creators and brands to sell products directly within videos via product tagging, storefronts, and Shopify integrations. Elig…

Master the art of social media reporting (downloadable template)

Sprout Social published a comprehensive guide on social media reporting, emphasizing the importance of transforming raw metrics into actionable insights. The post highlights their suite of reporting t…

What is social media management? Everything you need to know

Explore resources to improve your social media ROI

21 best social media scheduling tools for your brand in 2026

Sprout Social Alternatives & Competitors for 2026

Business reputation management guide: Strategy, tools and the Sprout Social advantage

120+ Must-know social media marketing statistics for 2026

Why brands need human-generated content ecosystems

Sprout Social highlights a shift toward human-generated content as consumers and Gen Z audiences reject AI-sloppiness, with 50% willing to unfollow accounts posting AI content. The article argues for …

The power of social commerce in the UK: Growth opportunities in 2026

UK social commerce is transitioning from basic native storefronts to AI-driven predictive selling, where transactions occur seamlessly within feeds. The market is valued at over £24B, projected to rea…

Optimize your customer experience with AI-powered solutions

Accelerate your brand growth with smarter content planning

Sprout Social introduced AI-powered caption suggestions, Optimal Send Times (using 16 weeks of audience data for 60% reach lifts), and Social Commerce features to drive traffic and sales. The platform…

Quantify the impact of your social media performance—in seconds

Prove your social media ROI with customized data

Sprout Social introduced Premium Analytics, enabling teams to create custom reports tailored to business goals, with AI-driven insights for rapid performance analysis. Features include widget-level su…

Fuel business growth with AI-driven customer & competitor insights

Sprout Social introduced AI-powered enhancements to its social media listening tool, enabling brands to process billions of data points rapidly, build sophisticated queries without boolean knowledge, …

Multiply your ROI with creator-led marketing using an all-in-one platform

Expand your social media reach and offset awareness spend

Sprout Social introduced an updated Employee Advocacy feature enabling employees to share pre-approved brand content with one click, while providing compliance controls and impact measurement. Custome…

Transform social data into anAI-poweredgrowth engine

Sprout Social introduced Sprout AI, an AI-powered platform that converts billions of social messages into actionable insights and automates routine tasks. The system, led by 'Trellis,' integrates acro…

Social media for small business growth: what works in 2026

Sprout Social’s guide emphasizes social media as a revenue driver for small businesses in 2026, detailing platform-specific strategies for Instagram, TikTok, and Facebook. It highlights the need for a…

The impact of social media across every part of your business

How to master your brand’s Facebook link in bio

Sprout Social published a guide explaining how brands can strategically use Facebook’s link-in-bio feature to drive traffic, conversions, and business goals. The post details setup, best practices, tr…

How social intelligence unlocks intelligent customer care

Sprout Social advocates for 'intelligent customer care,' leveraging AI and social intelligence to proactively address customer issues before they escalate. The approach uses real-time sentiment analys…

Native posting vs. Sprout Social Essentials: When to upgrade your social strategy

Sprout Social introduced Essentials, a $79/seat monthly plan for small teams, replacing native social tools with a unified platform for publishing, scheduling, and reporting. Features include centrali…

How to build a social media calendar that actually drives strategy

Sprout Social released a comprehensive guide on creating a social media calendar, emphasizing strategic planning, cross-platform alignment, and team collaboration. The post highlights benefits like ti…

Social intelligence isn’t the future, it’s right now

Always Up-to-Date Guide to Social Media Video Specs [Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, Snapchat]

Sprout Social updated its comprehensive guide to social media video specifications for Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, and Snapchat as of August 28, 2025. The guide inclu…

Designing an AI marketing strategy for social media: An expert guide

Sprout Social’s guide highlights the growing role of AI in marketing, emphasizing social intelligence, real-time responsiveness, and ethical AI use. It notes 86% of users will increase social media ti…

Pinterest for small business marketing: A guide for 2026

Pinterest is positioned as a high-intent, unbranded search platform where 70% of users engage with brand content weekly, rising to 78% for Gen Z. The guide emphasizes Pinterest’s role in social commer…

AI in marketing examples and strategies you can use today

AI is transforming marketing by automating tasks, enabling real-time personalization, and improving predictive analytics. Brands like Netflix, Nike, and Salesforce use AI for recommendations, conversa…

Measure brand health accurately with AI sentiment analysis

AI sentiment analysis uses advanced NLP and machine learning to interpret emotions, sarcasm, and context in customer conversations, outperforming older rule-based tools. It provides real-time insights…

What is social commerce? Best practices and trends for 2026

Social commerce is transforming social media into a direct sales channel, with platforms like TikTok, Instagram, and Facebook enabling in-app purchases. Meta’s shift away from native checkout in Septe…

How to choose the right small business social media package

Sprout Social’s guide compares agency, freelancer, and software-based social media packages for small businesses, detailing costs, deliverables, and expected ROI at different budget levels. It highlig…

5 ways to implement social intelligence at your organization

Sprout Social argues that social intelligence—moving beyond social listening—is critical for competitive advantage by 2026. It details a five-step plan: closing the feedback loop between practitioners…