Ce que Tealium a publié en 2026

Top Use Cases from Digital Velocity London 2026

Tealium released an ebook distilling insights from its Digital Velocity 2026 London event, showcasing how brands like Vodafone, LALIGA, and BBVA are leveraging real-time, consented data to power AI-dr…

BPCE Financement Boosts Conversion from Rare Digital Visits with Real-time Personalization

BPCE Financement, a consumer credit unit of Groupe BPCE, used Tealium’s CDP to combine historical and real-time data for personalized experiences in its revolving credit management area. The initiativ…

From Fragmented Data to Real-Time Customer Experiences

Volaris unified customer data with Tealium’s CDP to enable real-time personalization across the traveler journey, achieving a 20% increase in incremental sales and setting the stage for AI-powered eng…

From Excel Files to Real-Time Learner Journeys

Western Governors University (WGU) used Tealium and Databricks to replace 17 monthly Excel reports with real-time data streams and unified Student 360 profiles, enabling personalized interventions. Ou…

Stop Paying for the Wrong Audience

Western Governors University (WGU) used Tealium’s CDP to suppress non-prospect traffic, increasing identity match rates from 40% to 70% and generating 4% more leads while reducing wasted ad spend. The…

From Manual Campaigns to Intelligent Customer

DIRECTV rebuilt its customer data foundation from scratch after separating from its parent company, adopting Tealium CDP and Snowflake to replace manual campaign lists with an identity-driven approach…

Tealium Nordics Hyper-Personalization Masterclass

Tealium is hosting a hyper-personalization masterclass in Copenhagen on September 30, 2025, at Soho House, focusing on unifying customer data for AI-driven experiences. The event features a testimonia…

LIVE: August 27th at 9am AEST

Tealium announced a live webinar on August 27th to demonstrate how their platform connects anonymous web and app journeys in real time, preserving attribution and customer context. The session highlig…

Building Customer-Facing AI That Gets Smarter Over Time with Tealium and Anthropic

Tealium and Anthropic announced an integration enabling Claude to access real-time customer context via Tealium’s platform, forming a closed-loop system where AI decisions are written back as first-pa…

Why AI Chatbots Fail Without Real-Time Customer Context– 30-Minute Solution Showcase

Tealium announced a 30-minute interactive demo on September 9 to showcase how real-time, consented customer data transforms AI chatbots into more relevant and commercially impactful experiences. The s…

LIVE: August 27th at 2pm BST / 3pm CEST

Tealium announced a live webinar on August 27th featuring its EMEA VP of Marketing and Global Field CTO discussing the shift from AI pilots to bounded, governed autonomous execution. The session will …

The Rise of the Private Cloud Option: From Edge Case to Expected Choice

Tealium highlights a growing demand for private cloud deployments, particularly among regulated industries and AI-sensitive workloads, as organizations seek stronger data residency, access controls, a…

NOVA expands first-party data capabilities with Tealium and LiveRamp

NOVA Entertainment partnered with Tealium and LiveRamp to enhance its first-party data strategy, enabling real-time audience data collection and activation across 90% of its listener base. Advertisers…

The AI Advantage Will Belong to Those Who Can Give It Context

Tealium asserts that AI’s competitive edge depends on real-time customer context, not just model power. Organizations must connect data, decisioning, and action in real time to make AI effective. The …

A Thousand Connectors Won’t Save You

Tealium challenges the industry’s focus on connector counts in CDPs, arguing that flexibility stems from upstream architecture—collecting, structuring, and enriching data at the source with consent. I…

Composable CDP or Hybrid CDP? Choosing the Right Architecture for Real-Time Personalization

The article compares warehouse-paced composable CDPs (sync-based profiles) with event-driven real-time CDPs (streaming updates) and advocates for hybrid architectures to balance governance with freshn…

Beyond the Discount: Key Takeaways from Tealium’s Loyalty Masterclass in London

Tealium’s London Loyalty Masterclass emphasized that transactional discounts fail to build lasting loyalty, advocating for identity-driven connections instead. The event stressed the need for a real-t…

The MarTech Conference | Free Registration | Online Sept. 2, 2026

Build what's next

AWS re:Invent 2025 will take place November 30 to December 4 in Las Vegas, offering over 2,200 sessions with 70% interactive content. Early bird pricing of $1,299 (down from $2,499) is available until…

Tealium Breakfast Masterclass

Tealium is hosting a free breakfast masterclass in London on July 9 to discuss modern customer loyalty strategies, emphasizing emotional loyalty over transactional programs. The event will feature spe…