Ce que Braze a publié en 2026

AI content marketing: Strategies, use cases, and best practices

Motorway refuels its reactivation campaign into an always-on testing engine with BrazeAI Content Optimizer™

Motorway, the UK’s largest car-selling platform, used BrazeAI Content Optimizer to test 125 message variations in its reactivation campaign, achieving a 114% lift in clicks and 37% more valuations. In…

Virgin Media O2 cuts campaign QA time from hours to seconds with BrazeAI Operator™

Virgin Media O2 reduced campaign QA time from six hours to seconds and campaign build iterations from two days to 15 minutes by adopting BrazeAI Operator™. The tool automated complex checks, accelerat…

Customer Stories

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Location tracking

API overview

Create and update users

User attributes object

Integrate the Braze SDK

Braze Agents in Agent Console

Braze introduced Braze Agents, AI-powered autonomous helpers that generate personalized content, make decisions, and enrich data within the Braze platform. Agents require Message or Action Credits and…

Braze Cloud Data Ingestion

How RTL+ used BrazeAI Agent Console™ to personalize streaming recommendations at scale

RTL+, a German streaming service, used BrazeAI Agent Console to dynamically personalize messaging across onboarding, churn prevention, and win-back journeys. By leveraging ~20 user data points, the AI…

Braze Developer Guide

How Tala's marketers took ownership of the app home screen

Tala, a global fintech lender, integrated Braze Banners to enable its lifecycle marketing team to personalize the app home screen dynamically without engineering dependencies. The solution allowed ove…

How Hamperapp turned first-time users into loyal customers with Braze

Hamperapp, an on-demand laundry service, partnered with Braze to replace its basic email provider, enabling multi-channel, behavior-based engagement. The new system improved email delivery to 95.98%, …

Braze Partner Program | Customer Engagement Partnerships

Braze announced the Braze Alloys Partner Network now includes 5,200+ certifications completed, 2,400+ customers using partner integrations, and coverage across 30+ global markets. The network offers l…

Thought leadership, tips, and tricks for world-class customer engagement

Usernames, BSUIDs, and business usernames: Demystifying WhatsApp's newest identity features

Meta is rolling out WhatsApp usernames, business-scoped user IDs (BSUIDs), and business usernames to enhance consumer privacy and brand recognition. Braze’s platform automatically handles BSUIDs, ensu…